PRIVACY POLICY
Lake Fitness @ No10, Arlington Business Park
1) Important information and who we are
Lake Fitness @ No10, Arlington
Business Park knows that you care how your personal information is used and we
appreciate that you trust us to do that carefully, sensibly and legally. We
respect your privacy and are committed to protecting your personal data. This
privacy notice describes the types of personal information that we may collect
and receive about you (including any data you provide when you join us as a
member, use our services, or use our website), the purposes for which we use
it, the steps we take to safeguard your personal data and tells you about your
privacy rights and how the law protects you.
It is important that you read this
privacy notice together with any other privacy notice or fair processing notice
we may provide on specific occasions when we are collecting or processing
personal data about you so that you are fully aware of how and why we are using
your data. This privacy notice supplements the other notices and is not
intended to override them.
Changes to the privacy notice and
your duty to inform us of changes
This privacy notice was last updated
on 20th November 2019. Unless stated otherwise, this privacy notice
applies to all personal data we collect or receive about you.
It is important that the personal
data we hold about you is accurate and current. Please keep us informed if your
personal data changes during your relationship with us.
Controller
APAM)is the controller and
responsible for your personal data (collectively referred to as "Lake
Fitness @ No10, Arlington Business Park", "we", "us"
or "our" in this privacy notice). APAM Limited is registered as a data controller
with the ICO, the UK’s independent authority set up to uphold information
rights and data privacy. As a data controller, we must make sure we comply with
UK data protection law in relation to our processing of personal data.
We have appointed a data protection
officer (DPO) who is responsible for overseeing questions in relation to this
privacy notice. If you have any questions about this privacy notice, including
any requests to exercise your rights in relation to your personal data, please
contact the DPO using the details set out below.
Contact details
Our full details are:
Full name of legal entity: APAM
Name or title: The Data Protection
Officer
Email address: lakefitness@arlingtonbusinesspark.co.uk
Postal address:
You have the right to make a
complaint at any time to the Information Commissioner's Office (ICO), the UK
supervisory authority for data protection issues (www.ico.org.uk). We would,
however, appreciate the chance to deal with your concerns before you approach
the ICO so please contact us in the first instance at lakefitness@arlingtonbusinesspark.co.uk.
Third-party links
Our website www.arlingtonbusinesspark.co.uk
may include links to third-party websites, plug-ins and applications. Clicking
on those links or enabling those connections may allow third parties to collect
or share personal data about you. We do not control these third-party websites
and are not responsible for their privacy statements. When you leave our
website, we encourage you to read the privacy notice of every website you
visit.
2) What personal data do
we collect about you?
Personal data, or personal
information, means any information about an individual from which that person
can be identified. It does not include data where the identity has been removed
(anonymous data).
We may collect, receive, use, store
and transfer different kinds of personal data about you which we have grouped
together follows:
- Identity Data includes first name, maiden
name, last name, username or similar identifier, marital status, title,
date of birth and gender.
- Contact Data includes home address, billing
address, delivery address, email address and telephone numbers.
- Financial Data includes bank account and
payment card details.
- Transaction Data includes details about
payments to and from you and other details of products and services you
have purchased from us.
- Technical Data includes internet protocol (IP)
address, your login data, browser type and version, time zone setting and
location, browser plug-in types and versions, operating system and
platform and other technology on the devices you use to access this
website.
- Profile Data includes your usernames and
passwords, details of your membership, your purchases of our services,
your class and other bookings, your interests, preferences, notes of your
interactions with us, feedback and survey responses.
- Usage Data includes information about how you
use our health club, products, services, website and mobile app.
- Marketing and Communications Data includes
your preferences in receiving marketing from us and our third parties and
your communication preferences.
We also collect, use and share Aggregated Data such as statistical or
demographic data for any purpose. Aggregated Data may be derived from your
personal data but is not considered personal data in law as this data does not
directly or indirectly reveal your identity. For example, we may aggregate your
Usage Data to understand usage patterns or to calculate the percentage of users
accessing a specific website feature. However, if we combine or connect
Aggregated Data with your personal data so that it can directly or indirectly
identify you, we treat the combined data as personal data which will be used in
accordance with this privacy notice.
We do not collect any Special
Categories of Personal Data about you (this includes details about your race or
ethnicity, religious or philosophical beliefs, sex life, sexual orientation,
political opinions, trade union membership, information about your health and
genetic and biometric data) unless it is volunteered by you, for example in connection
with your use of our personal training services.
3) How
do we collect and receive your personal data?
We collect and receive personal data
from you through your interactions with us, including through:
- Direct interactions. You may give us your
Identity, Contact and Financial Data by filling in forms or by
corresponding with us by post, phone, email or otherwise. This includes
personal data you provide when you:
- join us as a member;
- purchase or make bookings for our products or
services;
- access and use your membership account on our
website;
- download and use our mobile app;
- enter a competition, promotion or survey; or
- contact us (whether by post, phone, email or
otherwise) or provide us with feedback.
- Your usage of our health club and services. As
you use our health club and services, we collect Usage Data.
- Automated technologies or interactions. As you
interact with our website and mobile app, we may automatically collect
Technical Data about your equipment, browsing actions and patterns. We
collect this personal data by using cookies and other similar
technologies.
- Third parties or publicly available sources.
We may receive personal data about you from various third parties as set
out below:
- Identity and Contact Data from your employer
(if you are a corporate member).
- Contact, Financial and Transaction Data from
providers of technical, payment, debt recovery and fraud protection
services based inside the EU such as BACS and Debit Finance Company(in
relation to direct debit services),
- Profile Data from providers of research and
data analysis.
4) How do we use your personal
data?
We will only use your personal data
when the law allows us to. Most commonly, we will use your personal data in the
following circumstances:
- Where we need to perform a contract we are
about to enter into or have entered into with you.
- Where it is necessary for our legitimate
interests (or those of a third party) and your interests and fundamental
rights do not override those interests.
- Where we need to comply with a legal or
regulatory obligation.
You can read more below about the types of lawful basis that we rely on
to process your personal data.
Generally we do not rely on consent
as a legal basis for processing your personal data.
Purposes for which we will use your
personal data
We have set out below a description
of all the ways we use your personal data, and which of the legal bases we rely
on to do so. We have also identified what our legitimate interests are where
appropriate.
We may process your personal data for
more than one lawful ground depending on the specific purpose for which we are
using your data. Please contact us at lakefitness@arlingtonbusinesspark.co.uk
if you need details about the specific legal ground we are relying on to
process your personal data where more than one ground has been set out in the
table below.
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
To create a membership for you as a new customer |
(a) Identity (b) Contact (c) Financial |
Performance of a contract with you |
To manage your membership and other transactions with us: (a) Manage payments, fees and
charges (b) Collect and recover money owed
to us |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate
interests (to recover debts due to us) |
To manage our relationship with you which will include: (a) Enabling you to book exercise
classes, personal training sessions and other appointments and services with
us (b) Enabling you to participate in
interactive features of our service including via our website and mobile app (c) Informing you about changes to
our services or other circumstances relevant to you and your use of our
health clubs and services (d)Notifying you about changes to
our terms and conditions or privacy policy (e) Asking you to leave a review or
take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a
legal obligation (c) Necessary for our legitimate
interests (to keep our records updated and to analyse how customers use our
products/services in order to improve and personalise them) |
To enable you to participate in promotions, competitions, prize draws
or complete surveys |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
Necessary for our legitimate interests (to analyse how customers use
our products/services in order to improve and personalise them and grow our
business) |
To administer and protect our business, our website and our mobile app
(including troubleshooting, data analysis, testing, system maintenance,
support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Transaction (d) Technical (e) Profile (f) Usage |
(a) Necessary for our legitimate interests (for running our business,
provision of administration and IT services, network security, to prevent and
detect fraud and other crime) (b) Necessary to comply with a
legal obligation |
To improve our website and mobile app to ensure content is presented
to you in the most effective manner, that content is relevant to you, and to
present advertisements to you and measure or understand the effectiveness of
the advertising we serve to you |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to analyse how customers use
our products/services, to improve and personalise them, to grow our business
and to inform our marketing strategy) |
To use data analytics to improve our website, mobile app,
products/services, marketing, customer relationships and experiences |
(a) Identity (b) Contact (c) Technical (d) Profile (e) Usage |
Necessary for our legitimate interests (to analyse customer activities
and behaviours in relation to our products and services, to personalise our
products and services for customers, to keep our website updated and
relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about our products or
services that may be of interest to you |
(a) Identity (b) Contact (c) Transaction (d) Technical (e) Profile (f) Usage |
Necessary for our legitimate interests (to develop our
products/services and grow our business including by personalising our
products and services) |
To enable us to establish, exercise or defend legal claims in relation
to our business |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Profile (f) Usage |
Necessary for our legitimate interests (to protect our business in the
event of legal claims) |
The following explains some of the terms used above in connection with
the lawful basis for our processing:
Legitimate interest is when we
have a business or commercial reason to use your personal data, including
helping us improve our services and products and provide a better customer
experience. We make sure we consider and balance any potential impact on you
(both positive and negative) and your rights before we process your personal
data for our legitimate interests. We do not use your personal data for
activities where our interests are overridden by the impact on you (unless we
have your consent or are otherwise required or permitted to by law).
Performance of a contract means processing your personal
data where it is necessary for the performance of a contract to which you are a
party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory
obligation means processing your personal data where it is necessary for
compliance with a legal or regulatory obligation that we are subject to.
Automated decision making
We do not process your personal data
for automated decision making where that decision making has any legal or
similarly significant effect on you.
Marketing
We provide you with choices regarding
certain personal data uses, particularly around marketing and advertising.
Marketing from us
We may use your Identity, Contact,
Technical, Usage and Profile Data to form a view on what we think you may want
or need from us, or what may be of interest to you, and to decide which
products, services, promotions and offers may be relevant for you.
You will receive marketing
communications from us in relation to our products and services if you are a
member of ours and you did not opt out of receiving marketing communications
from us when you joined us as a member, and have not opted out of receiving
marketing from us since.
Opting out
You can ask us to stop sending you
marketing messages at any time by following the opt-out links on any marketing
message sent to you or by contacting us at lakefitness@arlingtonbusinesspark.co.uk
If you opt out of receiving marketing
messages from us but remain a customer, you will continue to receive
non-marketing communications (for example, information communications about
your class bookings or other appointments with us, communications relating to
the management of your membership, and service communications about your club
or the services we provide you with).
Third-party marketing
We will not share your personal data
with any external companies for marketing purposes unless you have given us
your express opt-in consent to receive marketing from such third parties before
we do so.
Cookies
You can set your browser to refuse
all or some browser cookies, or to alert you when websites set or access
cookies. If you disable or refuse cookies, please note that some parts of our
website may become inaccessible or not function properly.
Change of purpose
We will only use your personal data
for the purposes for which we collected it, unless we reasonably consider that
we need to use it for another reason and that reason is compatible with the
original purpose.
If we need to use your personal data
for an unrelated purpose, we will notify you and we will explain the legal
basis which allows us to do so.
Please note that we may process your
personal data without your knowledge or consent, in compliance with the above
rules, where this is required or permitted by law.
We do not sell or share your personal
data with other organisations for their marketing purposes. We only share your
personal data as explained in this privacy notice.
We may share your personal data (for
the purposes set out in the table above explaining our use of your personal
data) with external third parties who perform certain functions on our behalf
or provide us with services to enable us to deliver our products and services
and manage our business. The services these third parties provide include our
membership management system, our IT support and service providers, payment
processing and debt collection services, communication distribution services
and marketing and data analysis services.
If you are a corporate member and
your membership is paid for in part or in full by your employer, we may share
your Usage Data and Identity Data in connection with the management of our
membership scheme with your employer or membership intermediary.
We may also share your personal data
with third parties to whom we may sell, transfer, or merge parts of our
business or our assets. Alternatively, we may seek to acquire other businesses
or merge with them. If such a change happens to our business, then the new
owners may use your personal data in the same way as set out in this privacy
notice.
We require all third parties to
respect the security of your personal data and to treat it in accordance with
the law, including putting in place appropriate contractual obligations and
protections. We do not allow our third party service providers to use your
personal data for their own purposes and only permit them to process your
personal data for specified purposes for which we engage them and in accordance
with our instructions.
We have put in place appropriate
security measures to prevent your personal data from being accidentally lost,
used or accessed in an unauthorised way, altered or disclosed. In addition, we
limit access to your personal data to those employees, agents, contractors and
other third parties who have a business need to know. They will only process
your personal data on our instructions and they are subject to a duty of
confidentiality.
We have put in place procedures to
deal with any suspected personal data breach and will notify you and any
applicable regulator of a breach where we are legally required to do so.
How long will you use my personal
data for?
We will only retain your personal
data for as long as necessary to fulfil the purposes we collected it for,
including for the purposes of satisfying any legal, accounting, or reporting
requirements.
To determine the appropriate
retention period for personal data, we consider the amount, nature, and
sensitivity of the personal data, the potential risk of harm from unauthorised
use or disclosure of your personal data, the purposes for which we process your
personal data and whether we can achieve those purposes through other means,
and the applicable legal requirements.
By law we have to keep basic
information about our customers (including Transaction Data) for six years
after they cease being customers for tax purposes.
In some circumstances you can ask us
to delete your data: see Request erasure below for further
information.
In some circumstances we may
anonymise your personal data (so that it can no longer be associated with you)
for research or statistical purposes in which case we may use this information
indefinitely without further notice to you.
Under certain circumstances, you have
rights under data protection laws in relation to your personal data. If you
want to exercise any of the rights set out below, please speak to your club
team or contact us at lakefitness@arlingtonbusinesspark.co.uk
You have the right to:
Request access to your personal data
(commonly known as a "data subject access request"). This enables you
to receive a copy of the personal data we hold about you and to check that we
are lawfully processing it.
Request correction of the personal
data that we hold about you. This enables you to have any incomplete or
inaccurate data we hold about you corrected, though we may need to verify the
accuracy of the new data you provide to us.
Request erasure of your personal
data. This enables you to ask us to delete or remove personal data where we no
longer need to it for the purposes for which it was collected. You also have
the right to ask us to delete or remove your personal data where you have
successfully exercised your right to object to processing (see below), where we
may have processed your information unlawfully or where we are required to
erase your personal data to comply with a legal obligation. Note, however, that
we may not always be able or required to comply with your request of erasure
for specific legal reasons which will be notified to you, if applicable, at the
time of your request.
Object to processing of your personal
data where we are relying on a legitimate interest and there is something about
your particular situation which makes you want to object to processing on this
ground as you feel it impacts on your fundamental rights and freedoms. You also
have the right to object where we are processing your personal data for direct
marketing purposes. In some cases, we may demonstrate that we have compelling
legitimate grounds to process your information which override your rights and
freedoms.
Request restriction of processing of
your personal data. This enables you to ask us to suspend the processing of
your personal data in the following scenarios: (a) if you want us to establish
the data's accuracy; (b) where our use of the data is unlawful but you do not
want us to erase it; (c) where you need us to hold the data even if we no
longer require it as you need it to establish, exercise or defend legal claims;
or (d) you have objected to our use of your data but we need to verify whether
we have overriding legitimate grounds to use it.
Request the transfer of your personal
data to you or to a third party where this is technically feasible. We will
provide to you, or a third party you have chosen, your personal data in a
structured, commonly used, machine-readable format. Note that this right only
applies to automated information which you initially provided consent for us to
use or where our processing of the information is necessary for the performance
of a contract with you.
Withdraw consent at any time where we
are relying on consent to process your personal data. However, this will not
affect the lawfulness of any processing carried out before you withdraw your
consent. If you withdraw your consent, we may not be able to provide certain
products or services to you. We will advise you if this is the case at the time
you withdraw your consent. This right only applies where we process the
personal data in question based on your consent.
No fee usually required
You will not have to pay a fee to
access your personal data (or to exercise any of the other rights).
What we may need from you
We may need to request specific
information from you to help us confirm your identity and ensure your right to
access your personal data (or to exercise any of your other rights). This is a
security measure to ensure that personal data is not disclosed to any person
who has no right to receive it. We may also contact you to ask you for further
information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate
requests within one month. Occasionally it may take us longer than a month if
your request is particularly complex or you have made a number of requests. In
this case, we will notify you and keep you updated.